Formula Fam · Formula 1
A race-weekend companion built for fast scanning.
Race context, news, standings, records, wallpapers and fan-focused utilities organised into one focused mobile experience.
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London product studio + app publisher
We design and build digital products that feel seriously finished.
Mobile apps, web platforms, custom software, UI/UX and digital growth — planned, designed and engineered as one connected product.
Mobile-firstiOS, Android & cross-platform
Full product teamStrategy to release
Publisher mindsetWe ship our own apps too
PRODUCT / 01Strategy → UX → Build → Launch
OWN PRODUCTFormula FamSports app publishing
release.ready = true;Production thinking from day one.Scroll to explore
Mobile AppsWeb PlatformsCustom SoftwareUI/UX DesignDigital GrowthSports Products
Mobile AppsWeb PlatformsCustom SoftwareUI/UX DesignDigital GrowthSports Products
One team, the whole product
The strongest products are not designed in one room and engineered in another.
We keep product strategy, UX, visual design, engineering, launch and growth connected. That means fewer handoffs, clearer decisions and a product that feels intentional from the first tap.
How ProPlayApps worksCore capabilities
Five disciplines. One product standard.
Not a menu of disconnected services. A delivery system for taking products from idea to release and beyond.
01
Mobile apps
Flutter, iOS and Android experiences with strong navigation, responsive motion, notifications, deep links and app-store delivery.
Explore capability02
Web platforms
Fast responsive websites, portals and product interfaces built for clarity, accessibility and conversion.
Explore capability03
Custom software
Internal tools, CRM extensions, APIs, workflows, dashboards and systems tailored around real operations.
Explore capability04
UI/UX design
User journeys, wireframes, prototypes, high-fidelity interfaces and scalable design systems.
Explore capability05
Digital growth
Launch creative, landing journeys, app-store presentation and campaigns that remain connected to the product.
Explore capabilityOwned products
We do not only advise product teams. We publish products ourselves.
Our sports apps keep us close to the details that matter after launch: content velocity, store releases, notifications, retention and UI refinement.
Football Transfer · Football
Transfer news built around speed, relevance and direct journeys.
Fast feeds, content filters, sharing and push notifications that can take users directly into the story that triggered the alert.
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Product systems
Interfaces are only one layer. The system behind them has to hold up too.
Feeds, APIs, caching, analytics, admin workflows, release pipelines, notifications and content systems are designed as part of the product — not added at the end.
Release-ready architecture Analytics-ready journeys Production QA states Maintainable content flows
Explore engineering Mobile
API
Data
Push
Analytics
Product system
Working process
A visible process that keeps momentum high.
The process stays structured, but never ceremonial. Every stage has a clear output and moves the product closer to release.
Weekly clarityDecisions, progress and next actions stay visible.
01
Discover
Define the problem before designing the screen.
Goals, users, competitors, technical constraints and product priorities are clarified first.
Output Product direction + scope
02
Experience
Build the journey before polishing the pixels.
Information architecture, user flows and wireframes make the interaction model clear.
Output Flows + clickable structure
03
Design
Create a visual system, not a collection of screens.
UI direction, component rules, responsive states and motion are designed as one system.
Output High-fidelity UI + prototype
04
Engineer
Turn the product into dependable production code.
Frontend, backend, integrations, data, notifications and QA move together in controlled releases.
Output Production-ready build
05
Launch + evolve
Release, measure, learn and improve the right things.
Store submission, deployment, analytics, feedback and the next iteration are planned around real usage.
Output Launch + iteration roadmap
Technology
A modern stack selected for the product, not for fashion.
We use proven technologies across mobile, frontend, backend, data and product design — choosing the stack around speed, maintainability and the experience being built.
FlutterCross-platform apps
DartApp engineering
SwiftNative iOS
KotlinNative Android
ReactProduct interfaces
BootstrapResponsive web
Node.jsAPIs + services
PHPWeb systems + CRM
MySQLStructured data
FirebasePush + app services
AWSCloud infrastructure
GitHubDelivery workflows
FigmaUI systems + prototypes
AnalyticsBehaviour + iteration
Product engineering
Polish is visible. Reliability is felt.
We care about the details users see and the engineering decisions they never should have to think about.
Performance-conscious builds Secure auth and data flows Notifications and deep links Analytics-ready events QA across real states Store and deployment support
See all engineering services Where we work
Products for fast-moving digital businesses.
01
Sports & fan products
Live context, content, notifications, stats and repeat-use experiences.
02
SaaS & business tools
Operational systems, dashboards, account journeys and complex workflows.
03
Marketplaces & platforms
Multi-sided journeys, onboarding, matching, profiles, messaging and transactions.
04
Content & publishing
Feeds, editorial systems, discovery, filters, sharing and audience retention.
05
Service businesses
High-conversion websites, lead journeys, portals and CRM-connected operations.
The final 10%
The work that makes a product feel complete.
A professional product is more than its happy-path screens. We plan for the states, release details and post-launch systems that are easy to ignore until they become expensive.
Empty + error statesDesigned, not improvised
Responsive behaviourAcross screen sizes
Auth + permissionsClear secure journeys
Push + deep linksDirect and contextual
Analytics eventsReady to measure
Release supportStores + production
Common questions
Before we start.
A few practical answers about how projects work with ProPlayApps.
Yes. We can cover product definition, UX, UI, mobile or web development, backend integration, QA, release preparation and post-launch iteration.
Yes. We can redesign a weak experience, improve an existing codebase, add features, build missing systems or take ownership of a focused product workstream.
Flutter is a core part of our cross-platform work, with native iOS and Android options considered where product requirements justify them.
No. Sports publishing is part of our own product portfolio, while our client services cover mobile apps, web platforms, custom software, UI/UX and digital growth across multiple industries.
Start with the product